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Search Engine Optimisation - Why You Need
It
by Tony Newton
E-commerce is a cut throat business. You have to arm yourself
with the proper know-how and the tools to make your site a
cut above the rest. Each day, more and more sites are clambering
to optimize their rankings in websites and if you lose your
guard, you may just get trampled on and be left in the abyss
filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today
by many e-commerce sites. For the past few years and the next
ten years or so, search engines would be the most widely used
internet tool to find the sites that they need to go to or
the product or information they need.
Most people that use search engines use only the ten top search
results in the first page. Making it to the first page, more
so to the top three is a barometer of a sites success in search engine optimisation. You will get a higher ratio of probability
in being clicked on when you rank high. The more traffic for
your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your
ranking even better. As I aforementioned, each day is a new
day for all e-commerce sites to make them selves rank higher
using search engine optimisation. It is imperative to make
your site better and better everyday.
So just what is search engine optimization and do you have
to use it? The answer to why you have to use it is an easy
one. You need search engine optimisation to be number one,
or maybe at least make your site income generating.
With search engine optimisation you can get the benefit of
generating a high traffic volume. Let’s just say you
get only a turn out of successful sales with 10 to 20 percent
of your traffic. If you get a hundred hits or more a day,
you get a good turn out of sales already. If you get only
twenty to ten hits a day, you only get one or two if not any
at all.
So once again, what is search engine optimisation? Search
engine optimization is utilizing tools and methods in making
your site top ranking in the results of search engines. Getting
yourself in the first page and better yet in the top half
of the page will ensure that your site will generate public
awareness of your site’s existence and subsequently generate
more traffic, traffic that could lead to potential income
and business.
search engine optimisation requires a lot of work to be fully
realized. There are many aspects you have to change in your
site or add as well to get search engine optimisation. These
will include getting lots of information about the keyword
phrases that are popular in regards to your sites niche or
theme.
You may also need to rewrite your sites contents so that you
could get the right keyword phrases in your site without making
it too commercial but light and informative. There are certain
rules and guidelines to be followed with making your site’s
content applicable and conducive to search engine optimisation.
You will also need to collaborate with many other sites so
that you could get link exchanges and page transfers. The
more inbound and outbound traffics generated by sites among
others are one of the components search engines uses to rank
sites.
Try to search the internet for many useful help. Tips, guidelines
and methods for search engine optimisation are plenty to be
found. Read many articles that can help you optimize your
site in search engine results. The more knowledge and information
you gather the better. This will all help you in getting those
high rankings. This may require a little time and effort in
your part but the benefits will be astounding.
If you can part with some money, there are many sites in the
internet that can help you in search engine optimization.
There are many sites that help in tracking keyword phrases
that can help your site. There are also some content writers
that have lots of experience in making good keyword laden
content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization.
All of these will result to better traffic and more business
for your site and company.
About The Author
Tony Newton is a Director of Smart Online Solutions Ltd. A
UK SEO Company that will help you get more targeted traffic
to your website.
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