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 Search
Engine Optimization Articles
The
Changing Face of Search Engine Optimization
by Bobby Heard
Abstract: With the ever evolving internet market for
just about anything you can imagine and Google’s index
growing to almost 9 billion pages, and counting, there is little
dispute amongst search engine optimizers that our job is getting
much harder. From linking to articles, and density to ontology,
our industry changes as fast as any other. The search engines,
especially Google, seem to be on a daily diet of change and
their algorithm seems to be growing at the rate of their index.
Read More
Would
You Let A Dog Or A Butler Market Your Website?
by Michael Cheney
Abstract: The latest news to hit the Internet's 'water
cooler' is that Lycos and Ask Jeeves are to begin their own
SEO services. Search engine optimisation (or SEO) is any practice
related to the end goal of improving your website’s positioning
in the search engines. The brief history of SEO is that it first
started out solely as the remit of the developers themselves.
This was back in the day when one person designed, built, maintained,
hosted and marketed a website. Read
More
Google's
New SEO Rules
by John Metzler
Abstract: Google has recently made some pretty significant
changes in its ranking algorithm. The latest update, dubbed
by Google forum users as "Allegra", has left some
web sites in the dust and catapulted others to top positions.
Major updates like this can happen a few times a year at Google,
which is why picking the right search engine optimization company
can be the difference between online success and failure. However,
it becomes an increasingly difficult decision when SEO firms
themselves are suffering from the Allegra update. Read
More
What
to Look for when Shopping for an SEO Specialist
by Joe Balestrino
Abstract: When, shopping for a Search Engine Optimization
(SEO) company/specialist you need to be aware of a few things.
If someone offers you fast results they may be pulling your
leg. If you aren’t listed on search engines the average
time to be index takes around 4 weeks. Someone offering submissions
in less then that is coning you. Websites that are already listed
and are just being updated will have a faster result.
Read More
To
Pay or Not to Pay for Professional SEO Services
by Matthias V. Pupillo
Abstract: All websites need to be professionally search
engine optimized (SEO). It is one of the most overlooked services
even though it is one of the most needed and critical to a successful
website. Without professional search engine optimization a website
can not receive free search engine traffic. Another reason a
web designer must select a professional seo company is because
of the nature of search, an amateur can not keep up with all
of the changes. Finally, the cost of professional search engine
optimization is much less over the long run than marketing a
website. All web site owners need to hire a professional search
engine optimizer. Read
More
Back to Basics in SEO
by Shawn Campbell
Abstract: There has been a lot of talk about Google and
MSN's new algorithms and Yahoo's search engine changes. When
these changes finally do occur, it is always important to remember
the number one rule in SEO: DON'T PANIC! Read
More
SEO
for beginners
by Lee Rixon
Abstract: I had a learned marketing friend of mine comment
that the information on SEO on our blog was ok for a propeller-head,
but didn’t really help a business owner, so this article
is intended to set the stage for information contained in the
related articles. Read More
SEO
and the Title Tag
by Dave Felts
Abstract: The Title Tag not only communicates the theme
of your web page to the human visitors but is also considered
very important by the Search Engine crawlers. The Title Tag
is the most important of all Tags. Almost all crawler based
search engines use the Title Tag to gather information about
the page. Search engines use your Title Tag to evaluate the
page's relevance to its content, inbound links, outbound links,
alt tags, and a host of other factors. A carefully constructed
Title Tag can have a large positive impact on your page's ranking
with the search engines. Read More |
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