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Optimize your Search Engine Placement
Five Easy Ways
by Judy Cullins
If you are like me, you created web site metatags with the
help of your Web master. Maybe like me, you didn't spend time
or money submitting to search engines because you weren't
techie enough.
Now you can optimize your search engine placement these five
easy, non-techie ways. My Web site is now # 1 in Google.com
and others. If you are in the top ten listings in your category
(mine was book coaching) you are in good shape. This placement
has put my web site URL on 4700 other sites with a link back
to mine. With targeted viral marketing my sales are 30 times
what I started with each month--now over $4500.
Here's Five Ways to Get Search Engines to Boost your Ratings:
1. Makeover your signature file that goes out with every email
you send. Include your fre.e report or ezine offer, your email,
URL, and phone numbers plus a line with your product or service
name on it. See more on this in my fre.e article "Top
Ten Things to Do to Make your Signature File Sell" at
www.bookcoaching.com/freearticles/article124.shtml.
2. Submit short articles to dozens of opt-in ezines who need
content daily. Make a special offer in each signature file
that relates to your article. Through a hyperlink, offer a
free ezine with a free report by autoresponder. To get started,
go to www.yahoogroups.com and subscribe to one of the opt-in
ezines (no spam).
3. Rewrite your best list of key words and phrases you used
for your Web site. Incorporate them into your excellent, well-edited
short articles or tips. For more information go to www.goodkeywords.com
or see my special fre.e report "Know Which Key Words
Will Bring Targeted Visitors to your Web Site" at www.bookcoaching.com/freearticles/article-47.shtml
4. Submit to top Web sites looking for new content. They want
and need your information, because that is why people visit
any site--for free information. Follow directions for each
site. Many want a list of key words and a description. Others
require your article by autoresponder. Four years ago, my
URL was on 987 other Web sites. Today it's on 4700. Amazing
viral marketing!
5. Makeover your Web home page. Place those top key words
and phrases in the top half of this page and in the links
you list along the bottom or side of your page. Search engines
pick up these and you receive a higher placement. For instance,
my top key words include: book coaching, eBook, ePublishing,
self-publishing, Online promotion, Web copywriting, Free Publicity.
Yes, you can buy key words and put paid ads in Google and
Overture, but when I tried that I got almost 0 results and
spent a lot of money. The above ways to boost your search
engine placement are totally free. It's a building process
this viral marketing, but if you are willing to stay a while,
you'll get money results as well as becoming well known and
trusted for your product or service.
About The Author
Judy Cullins, 20-year Book and Internet Marketing Coach with
small business people who want to make a difference in people's
lives, build their credibility and clients, and make a consistent
life-long income. Author of 10 eBooks including "Write
your eBook Fast," "How to Market your Business on
the Internet," and "Create your Web Site With Marketing
Pizzazz," she offers free help through her 2 monthly
ezines, "The Book Coach Says..." and "Business
Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml
and over 155 free articles. Email her at Judy@bookcoaching.com.
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